The company's foundation began 14 years ago with Michael Bull, CCIM, CRB, e-PRO. As one of the top producing investment brokers in the nation, Michael was being heavily recruited by the national firms. As he compared the large firms, he became concerned with their philosophy. It was apparent that their marketing was not set up to properly benefit the client. Therefore in the long run, it did not benefit the agent or the firm. He believed there was a better way.
The biggest problem he saw -- and it really hurts clients in this cycle -- was the lack of broker co-operation. When real estate companies market commercial investment properties, they typically do not properly utilize the other agents from their own firm. And rarely do they work with agents from other firms. So what the client perceives as "national" marketing is actually one agents database marketing.
While this did not matter as much when the market was hot, in this cycle this practice has really been shown to reduce asset value. Some of the normal database buyers are on the side lines and new buyers are entering the market every day. It hurts clients to utilize a single database and relationships when you can literally use thousands. Michael, his associates and advisors envisioned a better platform and in the late 90's began designing systems to cast a wider net to maximize asset value.
Michael and his associates created an upbeat team environment where agents collaborate to provide superior client services. A firm willing to embrace the internet and advances in technology, integrating these dynamic tools to exceed client expectations. A company committed to adding value with a unique "High Exposure -- Full Cooperation" approach to commercial real estate brokerage.
The vision materialized on January 1, 1998; Bull Realty was founded in Atlanta. The firm began to revolutionize commercial real estate marketing utilizing technology and high exposure marketing with full support for their agents. Bull Realty co-operates and shares commissions with agents worldwide immediately, beginning day one when marketing exclusive listings. In this cycle lenders and other sellers have been seeking creative ways to maximize asset value. They have found it with the platform of services at Bull Realty.
This cycle has demonstrated the value of the platform and the firm has grown significantly. Bull Realty is currently providing marketing and other services for over 100 lenders and servicers. In the past twelve months ten more experienced brokers have joined Bull Realty for the benefits of the firm's platform. The company currently has thirty brokers and ten staff members advising, selling, leasing and managing property for lenders and institutional owners all across the nation.
For an idea of the increased market share and market dominance, this Co-Star report illustrated that Bull Realty had the number one market share of commercial properties for sale in the Atlanta MSA. For another example, Google the most often used search phrase for commercial real estate in Georgia, "Georgia Commercial real estate" and you will see that Bull Realty is the first site organically chosen by Google.
Bull Realty has become known as an innovative leader in the industry, providing a powerful platform of services. The firm utilizes a productive team approach of well educated brokers working together to provide unprecedented value for clients. Bull Realty's "High Exposure -- Full Cooperation" marketing platform continues to be a huge asset for the firm's clients, customers and agents.
For more information about Bull Realty and how the firm may add value to your real estate endeavors, contact Bull Realty at 800-408-2855.
"Your brokers and staff all worked very well together to get my property sold. It was comforting to know that I had more than just a single agent on the mission. Thank you!" Rob Taylor