The company's foundation began 17 years ago with Michael Bull, CCIM, CRB, e-PRO. As one of the top producing investment brokers in the nation, Michael was being heavily recruited by the national firms. As he compared the large firms, he became concerned with their philosophy. It was apparent that their marketing was not set up to properly benefit seller clients. He knew there was a better way.
The biggest problem he saw was the lack of broker co-operation. When real estate companies market commercial investment properties, they typically do not work with agents from other firms. In fact they rarely even share available properties and fees with agents in their own firm. So what the client perceives as "national" marketing is actually one agents database marketing.
While some sellers are comfortable with a smaller number of buyers, this practice has been shown to reduce asset value. Sometimes the highest paying buyer is not on the database and new buyers are entering the market every day. It hurts seller clients to utilize a single database and relationships when you can literally use thousands. Michael and his associates envisioned a better platform and in the late 90's began designing systems to cast a wider net to maximize asset value.
Michael and his associates envisioned an upbeat team environment where agents collaborate to provide superior client services. A firm willing to embrace the internet and advances in technology, integrating these dynamic tools to exceed client expectations. A company committed to adding value with a unique "High Exposure -- Full Cooperation" approach to commercial real estate brokerage.
The vision materialized on January 1, 1998 when Bull Realty was founded in Atlanta. The firm began to revolutionize commercial real estate marketing utilizing technology and high exposure marketing while co-operating and sharing commissions with agents worldwide immediately, beginning day one when marketing exclusive listings.
Bull Realty has become known as an innovative leader in the industry, providing a powerful platform of services. The firm utilizes a productive team approach of well educated brokers working together to provide unprecedented value for clients. Bull Realty's "High Exposure -- Full Cooperation" marketing platform continues to be a huge asset for the firm's clients and agents.
For more information about Bull Realty and how the firm may add value to your real estate endeavors, contact Bull Realty at 800-408-2855.
"Your brokers and staff all worked very well together to get my property sold. It was comforting to know that I had more than just a single agent on the mission. Thank you!" Rob Taylor